The Evolution of the Headcover
January 1, 2010
A little over a year and a half ago, a vague idea about a new way to protect your putter was just taking roots at Studio B. Over the past year, Bob Bettinardi had heard from PGA caddies that the Velcro used to secure putter covers is loud and noisy. In tournament play the sound of unhooking a Velcro cover can be very distracting to players during their green side and putting routines. Velcro that secured putter covers were the cover to use. Nothing else came close. Nothing else gave you the options for fabric and stitching area...until now.
By designing and switching our covers over to a Neoprene closure, not only has Bettinardi eliminated the need to replace a cover due to Velcro wearing out, but we have eliminated the distraction possibilities that Velcro brings to the table.
Collectors were also overjoyed when they saw the new cover design. In the past, the harsh side of the Velcro would scratch and mark up the inside of the necks of putters. The softer side would pick up lint, sand, and dirt, thus scratching the face and neck when in use. These unsightly marks can ruin a collectors putter and could also lead to unnecessary rusting on your favorite gamer.
As you can see, over the years the headcover has changed quite a bit. From Bob's first Nylon cover "Milled by Bettinardi", to the latest and greatest, "Tour Stock Cool Aid" cover, each has evolved along the way. Our first attempts didn't come out quite as we had hoped, but due to feedback from collectors and tour, we now feel confident that the new design is nearly perfect and possibly the best way to protect your putter.
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