By: Zak Kozuchowski
Don’t think of it as a new putter line. Think of these putters as distinct models that just happen to be released at the same time. That was my takeaway from a conversation about Bettinardi’s new putter line with Sam Bettinardi, vice president of sales and marketing for Bettinardi Golf, and it’s not a hard conclusion to reach.
Last year, Bettinardi took a more conventional strategy with its 2014 line of BB Series putters. It included several different models, and every putter (sans the BB55) had the same finish, face milling, paint fill and headcover.
Demand for Bettinardi’s putters was greater than ever in 2014, which led to the company’s expansion of its Chicago-area production facility from 20,000 to 40,000 square feet. But for 2015, the company wanted to do something different.Continue Article