RELENTLESS IN THE PURSUIT OF INNOVATION: BETTINARDI GOLF UNVEILS 2024 INOVAI SERIES PUTTER LINE
Tinley Park, IL - Bettinardi Golf, maker of the world’s finest precision-milled putters for over 25 years, introduces the 2024 INOVAI Series. Relentless in the pursuit of innovation, the bold new lineup was expertly engineered to maximize the Moment of Inertia (MOI) and provide golfers an extensive selection of mallet options – more than any series previously offered by Bettinardi.
The new INOVAI lineup, which earned Gold on Golf Digest’s 2024 Hot List, features twenty-six right-handed variations and ten left-handed variations across the four INOVAI Series models; the refined 6.0, re-engineered 6.5, and the brand-new 9.0 and 10.0. Each head style is available in a spud neck, slant neck, mini plumber’s neck, and center shaft. Beyond multiple standard mallet styles, the new INOVAI Series also includes Armlock and Counterbalance options.
A masterpiece of functionality and form, the 2024 INOVAI Series delivers high MOI mallets with sleek head shapes and ideal visual cues. The finely-tuned perimeter weighting and Bettinardi’s proprietary Roll Control™ face milling result in Bettinardi’s most forgiving putters to date.
“Our INOVAI Series has always been about simultaneously pushing the boundaries of innovation and craftsmanship,” said Sam Bettinardi, President of Bettinardi Golf. “The new line does exactly that with weighting that promotes higher MOI, increased consistency through Center of Gravity shifts, and the same phenomenal feel preferred by Tour players.”
Key features of the bold new 2024 INOVAI Series include:
HIGH MOI
The weighting across the entire 2024 INOVAI Series was optimized to have a high MOI (Moment of Inertia), meaning the putters are more resistant to twisting or turning and more forgiving on off-center strikes.
ROLL CONTROL™ FACE MILLING
Developed in conjunction with the top players in the world, Bettinardi’s proprietary Roll Control™ face milling promotes forward roll at impact to get the ball into a true roll faster while reducing skid or sidespin.
303 STAINLESS STEEL & 6061 ALUMINUM
The two-part design of each INOVAI putter consists of a 303 Stainless Steel face piece and a 6061 Military-Grade Aluminum back. This combination of premium metals balances each INOVAI model while the golfer experiences ultimate feel and control.
GLARE-RESISTANT FINISH
Featuring a new Midnight Armor finish on the face piece and a Titan Gray finish on the back, the 2024 INOVAI Series provides a glare-resistant view at address with white paint fill accents and triple sightlines.
The 2024 INOVAI Series will be available for pre-order on Thursday, February 8th online at www.Bettinardi.com for $400 each, and will be available for purchase at authorized Bettinardi dealers domestically starting on February 16th and worldwide in March.
For additional product updates, please follow @bettinardigolf on Instagram and Twitter.
ABOUT BETTINARDI GOLF
Located just outside Chicago, Illinois, Bettinardi Golf is a family-owned and operated premium golf equipment company that designs, crafts, and mills precision-made golf products, including putters, wedges, headcovers, golf accessories, and more. Since 1998, Bettinardi Golf putters have amassed over 100 worldwide Tour victories and counting. For more information, please visit www.Bettinardi.com.
