The Bee Keeper Society is a new and exciting community brought to life by Sam Bettinardi. Along with the team back at HQ, Sam has developed a plan to take Bettinardi Golf and all of its fans into the Metaverse. Beginning with our Honeycomb Collection, Bettinardi Golf plans to push the envelope and work with their collectors to carve out a unique and engaging digital collectible series. Check out the roadmap below for more details.

Honeycomb Collection

The Honeycomb Collection consists of 777 hand-drawn NFTs, all 1 of 1, highlighting the 25-year history of the Bettinardi brand. In addition to honoring our past, this collection will contain 50 “Blueprint” and 25 “Tour Dept.” NFTs. If you’re lucky enough to snag one of these, your NFT will come with the following real-world benefits:

  • Tier 1 Blueprint: The unique icon featured on your NFT can be redeemed for a 1 of 1 set of Bettinardi soft goods: (1) blade headcover or mallet headcover and (1) wood set (Driver/3W/Hybrid).
  • Tier 2 Blueprint: The unique icon featured on your NFT can be redeemed for a 1 of 1 blade or mallet headcover of the holder's choosing.
  • Tour Dept. NFT: Holders of Tour Dept. NFTs will receive special perks and access to events with our Tour Staff.

How do I know if I got a Blueprint or a Tour Dept. NFT?

NFT artwork will not be unveiled to anyone until the public sale has ended. Once the sale ends, your digital art will be revealed to you.

Blueprint NFTs will have a blue diagonal banner across the top right of the image which indicates whether the NFT is a Tier 1 or Tier 2. People holding these NFTs will be able to reach out to us through the Discord to redeem their real-world products. Once the physical product has been made, we will remove the banner and re-issue the NFT. People viewing our collection on OpenSea will always be able to tell which NFTs still can be redeemed for real products by looking for the blue banner.

Tour Dept. NFTs will include the word "Tour Dept." on the actual artwork.

*Real-world product design will be collaborative with the holder of the NFT, but Bettinardi Golf’s design team will own the rights to the final approval of these goods.


How to get one:


A limited number of brand ambassadors will be given the chance to get whitelisted for this collection. If you are on the list you will be contacted with details.

If you do not hear anything from us but want to be first in line, please join our Discord and keep your eyes peeled for chances to be added to the list.

Public Sale

Once our whitelisting process is complete, the public sale begins. People will be able to head to and mint a piece of this collection.

Public Sale begins 4/20/22 @ 10am CST.

Sold out 4/20/22 @10:02 am CST

Future Roadmap

The Honeycomb collection is just the start! Bettinardi plans to push the envelope in this space and be a leader in the golf industry. Based on the continued growth of the Metaverse and feedback from our collector community, the Bee Keeper Society will continue to provide value to all holders of these NFTs. Membership in the Bee Keeper Society will continue to evolve and could include perks such as early access to future collections and collaborations, exclusive Bettinardi products, meet-ups, and even access to exclusive golf events!


First 100 Days of Bee Keeper Raffle

  • April 30th – Bettinardi x George Gankas White and baby blue T-Hive drip Scooshie Blade Headcover
  • May 10th - Kentucky Derby Horseshoe Ball Marker
  • May 20th - PGA Championship Wood Cover Set
  • May 30th - Gone Fishing Towel
  • June 9th – HLX 3.0 Wedge Set (3 wedges)
  • June 19th - Melin Hat
  • June 29th – DASS Divot Tool
  • July 9th – Valuable’s Pouch
  • July 19 - License Plate Cover
  • July 29th – Tour Dept INOVAI 8.0


Golf Event with Bob and Sam Bettinardi

  • May 21st
  • At a top 100 course in the Chicagoland area
  • Up to 6 winners
  • Bettinardi HQ tour and studio B experience
  • 1 entry for every BKS NFT holder
  • Drawing will take place on April 30th
  • Golf will be covered by Bettinardi.


13th Annual Bettinardi Social

  • On May 23rd at 3 p.m. CST a snapshot of the top 10 wallets will be taken and these holders will receive an invite to the Social
  • The 11th, 12th, 13th, 14th, and 15th top wallets will be used as alternates
  • The invite is for the wallet owner only and utility cannot be transferred or used by a guest
  • If a top wallet owner has already received an invite, the next alternate will be invited
  • If a top wallet owner can’t make the event, the next alternate will be invited
  • Due to the exclusive nature of the event, invitees are not allowed to bring guests
  • NFTs will be verified on the date of the event. The winning wallets MUST hold at least one BKS NFT on the day of the event but do not need to hold the number they held on May 23rd


Bee Keeper Welcome Kit

  • BKS Welcome KIT will include different tiers of Bettinardi merchandise based on the number of NFTs you hold in your wallet at the time of release
    • Silver holds 1-4 Bee Keeper Society NFTs
    • Gold holds 5-9 Bee Keeper Society NFTs
    • Diamond holds 10+ Bee Keeper Society NFTs


Exclusive Discounts

Specific Bee Keeper Society Product Drops that are available only to NFT holders


An NFT stands for “Non-fungible token” and is a fancy way of saying it’s a unique, one of a kind digital item that users can buy, own, and trade. Some NFTs main function are to be digital art and look cool, some offer additional utility. Think of ours like a rare piece of art that can also act as a “members” card which gets you access to members only perks.

What is Metamask?

Metamask is a crypto wallet that can store your Ethereum, and is needed to purchase and mint a Bee Keeper Society NFT. Having a wallet gives you an Ethereum address (i.e. 0xABCD….1234), this is where your NFT will be stored. Learn more about Metamask and how easy it is to use over here! (


Yes, there will be a limited number of whitelisted presale spots. Please join the Discord to learn more.


Your Bee Keeper Society NFT will appear in whatever address, or connected wallet you used to purchase. You can see your NFTs on Opensea. (


No. Our NFTs do not transfer over any rights or licensing to the intellectual property. These are collectibles. Just like if you buy an original painting, you can’t go out and sell replicas of the artwork.