In conjunction with Hasbro, a global leader in play, Bettinardi Golf is joining the battle between the Autobots and Decepticons and entering the incredible universe of Transformers. This epic collaboration will combine Bettinardi’s detailed eye for design and superior craftsmanship in golf with the iconic heroes and villains of the original 1980s franchise.
The assortment will feature a wide range of products that will launch online over the course of two days, including putters, headcovers, apparel, and other premium accessories.
“The entire process of this collaboration with Hasbro and Transformers has been a complete walk down memory lane, from the research and design stages to creating the marketing surrounding this partnership, every step has been so nostalgic,” said Sam Bettinardi, President of Bettinardi Golf. “The design emphasizes the original eighties cartoons as we knew we could showcase these exceptional colorways and iconic characters in such a fun reminiscent way.”
“Bettinardi crafts stunning, high-quality golf technology and goods, and we’re excited to bring the Transformers characters into their world with golf products we’ve never before offered in the Transformers CP catalog,” said Casey Collins, President of Licensed Consumer Products at Hasbro. “The Bettinardi x Transformers line is another strong example of how we’re activating our Blueprint 2.0 strategy to invest in our brands and deliver what fans truly want. With the upcoming Transformers: Rise of the Beasts film release and Father’s Day, the collection is sure to please fans, fathers and golf lovers alike.”
This limited-edition collaboration will be launched across two days with our Decepticons release unveiling on Wednesday, June 7th at 10 a.m. CDT, and our Autobots release unveiling on Thursday, June 8th at 10 a.m. CDT. Each launch day will present new items available for purchase in the Hive at www.bettinardi.com. This release will also include a small assortment of production items available in our Studio Store on Wednesday, June 7th at 10 a.m. CDT.
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible "MORE THAN MEETS THE EYE" experiences to fans of all ages. The brand's enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.