Bettinardi Golf Celebrates 25th Anniversary

Tinley Park, Ill. – Bettinardi Golf is proud to be celebrating its 25th Anniversary in 2023 as the leading short-game equipment provider in the game of golf. Bettinardi Golf was established in 1998 by manufacturer, designer, and engineer Robert J. Bettinardi. With a detailed eye for innovation, the high-class craftsman entered the putter industry with his own namesake brand after milling putters for golf's biggest OEMs from 1991-1998. It was during this time that Robert forever changed the way putters would be made by being the first person to mill a putter head from a solid block of steel, without using forgings, castings, or welds.

From Robert’s one-piece milled putter methodology, best-in-class face millings, innovative head designs, stunning finishes, and newly pioneered Armlock technology, Bettinardi Golf has stayed at the forefront of golf equipment innovation over the past 25 years.

“I am so proud of this huge milestone for Bettinardi, and all that we have accomplished over the last 25 years,” says Robert Bettinardi, Founder and CEO of Bettinardi Golf. “From the 100 professional wins to the cult-like following in The Hive of our bespoke offerings, and with distribution in over 45 countries around the world, Bettinardi’s future has never been brighter.”

Bettinardi will be celebrating this 25th Anniversary milestone by releasing one Limited Edition putter every month in 2023 that celebrates the company’s heritage, innovation, and craftsmanship over the past 25 years. Putters will be released in quantities of 250 pieces per month and will be available in The Hive online and at select Bettinardi specialty dealers worldwide.

To lead off with this milestone, Bettinardi Golf is bringing back the BB1 MS, one of Robert’s first putters ever produced. The Limited Run kick-off putter will be available on January 31st at 10 a.m. CST in the Hive online at For additional 25th Anniversary putter unveilings each month, please follow @bettinardigolf on Instagram and Twitter, and subscribe to Bettinardi’s mailing list at


Bettinardi 25 Anniversary Putter for January

Bettinardi Golf's 25th Anniversary January Headcover, Divot Tool, Ball Marker