WORK AT BETTINARDI


At Bettinardi Golf, we are more than just a company; we are a passionate team dedicated to crafting the highest-quality golf equipment for players at every level. Working with us means joining a culture of innovation, precision, and craftsmanship. As part of the Bettinardi family, you'll be part of a legacy that has been shaping the golf industry for decades. We value our employees and offer a range of benefits to support them throughout their careers with us. Full-time employees enjoy benefits such as health insurance, supplemental coverage, paid time off, paid maternity leave, an employee discount, and a 401(k) plan.

Head of Marketing

Bettinardi Golf is one of the most revered names in premium golf equipment — a brand built on obsessive craftsmanship, American manufacturing, and a cult following among the world's best putters. We're looking for a Head of Marketing who understands what it means to market a genuine luxury performance product, and who can scale that story without ever diluting it.

Responsibilities:

  • Set and execute the global brand strategy — defining how Bettinardi is positioned, perceived, and prioritized across all channels and markets, including DTC, wholesale, and international.
  • Lead all marketing functions including digital, social, email, content, paid media, PR, and ambassadors.
  • Own the product launch go-to-market calendar in partnership with product design and sales leadership.
  • Build and mentor a high-performing marketing team; evaluate agency and vendor relationships.
  • Develop and manage the full marketing budget with a focus on ROI and brand equity growth.
  • Drive DTC marketing strategies and conversion optimization.
  • Expand brand presence internationally, with particular focus on Asia and Europe — key markets for premium golf.
  • Work closer with domestic sales team, to expand brand story telling at the top country clubs and golf clubs in the United States.
  • Oversee content creation that reflects the artistry and precision at the core of the Bettinardi brand.
  • Monitor competitive landscape and emerging trends across golf, luxury, and lifestyle categories.

Qualifications:

  • 8-10+ years of marketing leadership experience, with a background in golf, or premium sports, luxury goods, and performance equipment
  • Proven track record of building brands with passionate, community-driven audiences
  • Understanding of the golf industry — the culture, the buying cycle, the Tour ecosystem, and the collector mindset
  • Equal fluency in brand storytelling and performance marketing; you think in both feelings and metrics
  • Experience leading and scaling a direct-to-consumer digital business
  • Strong creative instincts with the ability to protect brand integrity under commercial pressure
  • Skilled at working cross-functionally with product, sales, and operations teams
  • Excellent communicator — overseeing copy that resonates with the consumer
  • Experience in international market development is a strong plus

Salary: Six Figures

Please email BettinardiHR@Bettinardi.com and add the the position title in the subject line of your email.

Technical Representative

We are looking for an outgoing and knowledgeable candidate to demonstrate the quality of our products during our demo days in the New York area. Our ideal candidate will be able to talk to customers about the process on how the equipment is produced as well as be able to demonstrate with proper technique and knowledge.

Technical reps are representing Bettinardi Golf while demonstrating on various high-end golf courses and pro golf shops. Our reps are knowledgeable and professional and must be able to successfully interact with a variety of different people. A Technical Rep is a part-time contract role.

Qualifications:

  • Previous experience in sales, customer service or other related fields
  • Ability to build rapport with clients
  • Strong negotiation skills
  • Detail oriented
  • Extensive golf knowledge
  • Professional, courteous and respectful
  • Must reside in the areas listed and be able to travel to Bettinardi Top Accounts on weekends

Locations:

    -Chicago, IL -Dallas, TX -Minneapolis, MN -Long Island, NY -North New Jersey -Pittsburgh, PA -Seattle/Tacoma, WA

Pay: $100/event + commission

Please email BettinardiHR@Bettinardi.com and add the the position title in the subject line of your email.